Brazilian distribution utilities face non‐technical losses indices that have been increasing in the last decades, bringing its total losses to approximately US$ 3 MM /year (non‐technical losses ranging from around 1% up to 40% and more in some utilities). Since 1992 Choice Technologies has been working with leading utilities to improve results and cut losses down. A shift of paradigm was required ‐ a solution whose efficacy should not be restricted to a subset of consumers in one particular concession area but could be utilized in every region of Brazil. Also different issues should be addressed altogether to avoid losses to migrate, for instance from theft to bad‐debt, and to optimize ROI.